Coaching for Lawyers Law Practice Tip

Law Practice Tip #276
April 16, 2012

Having a Hook – Priceless!

A "hook" is a captivating statement that engagingly describes the value of your services. Lawyers and firms with distinctive hooks attract clients.

Your hook should address what's distinctively valuable about what you offer and why a potential client should care. A further benefit of a memorable hook is that it makes it easier for your clients to tell others about you.

Examples of great, well known hooks:
     MasterCard's: "Priceless".
     Verizon's: "Can you hear me now?"

Some ideas for lawyer's hooks:

  • I'm an employee lawyer. I help my clients get better deals from their employers.
  • I'm a litigation lawyer. I navigate my clients through the complexity and turmoil of being sued or needing to sue.
  • I'm a business lawyer. I negotiate better, forward-thinking business deals for my clients.
  • I'm a wills attorney. I draft wills that look after my clients' families when they're gone.
  • I'm an accident lawyer. I negotiate good deals for people that have been hurt.
  • I'm a criminal law lawyer. I help people stay out of jail.
  • I'm a divorce lawyer. I protect my clients' futures when they are most vulnerable.
  • I'm an intellectual property lawyer. I protect my clients' ideas, inventions, and marks.

What's your marketing "hook"?

If you would like coaching on this area of your law practice, please consider contacting me to see how I can assist you.

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