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Tip #220
Thank people for their referrals that don’t result in new clients.
Rather than thanking someone only when their referral actually becomes a new client, make a point of thanking anyone that refers someone to you.
When you learn that someone referred x to you and even if you don’t hear from x, formally thank your referral source. Since referral sources are the foundation of all businesses and you want them to continue referring to you, thank them at every opportunity: when you learn of the referral, when you talk to the referral, when you get the client, and when you don’t get the client. It’s a great way to stay in touch with your referral sources, and it’s so important for your relationship to always show your appreciation for the efforts they take on your behalf.
Who should you send a note of appreciate to?
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Be sure to check out Irene's book, Create The Practice You Want: Law Practice Development Workbook